On Monday May 30, Keith Pelley the new Rogers chief taking over for Tony Viner and former Prezzy of Olympic Broadcast Media Consortium for Vancouver presided over his first “upfront.” His leading claim was that Rogers would be the “most integrated” media company in the country. With assets in television, radio, The Shopping Channel (invited to an upfront for the first time ever), live entertainment (venues I suppose) and last but not least, the Blue Jays.
This would be great if it could happen. Last week I met with an integrated sales rep for a client planning television, radio, consumer magazines and online. When questioned about Mr. Pelley’s comments and the suggestion to include radio in the multi-media proposal for this fall, this was the response: ”I can get you some sales reps names and phone numbers.”
Man we’ve got a long way to go.