Post-Audit and Analyses
- Analyze response data daily, weekly, monthly and/or by campaign
- Intellectualize the data for best media choices
- Publish actionable results in easy-to-understand format
- Validate target group definition using captured data
Are the responders who you thought they’d be?
- Audit media placements to ensure “run as ordered”
- Negotiate compensation when under-delivered
- Share data results where appropriate with media for improved negotiation
- Response capture analyses
