Pre-Campaign:

• Define Target Group
• Build Consumer Channel Consumption Profiles (CCCP)
• Determine which media channel is most used by your customer
  Link to best choices for response-generation
  Review Incentives
• Develop Media Strategy
• Optimize Response Capture Support System

Media Planning & Buying:

• Negotiate best available rates regardless of advertiser spend level
• Execute Media Strategy leveraging long-standing relationships with the media

Campaign Management:

• Tweak time blocks and dayparts, sections and placements to maximize response
• Review and revise on the run. Link response data to media dollars to determine what’s working and what’s not.