Robyn Brooking has more than 25 years experience in media and communications beginning with MacLaren Advertising in the ‘70’s and moving to smaller, more nimble agencies through the ‘80’s. Through the ‘90’s she jumped “supply-side” and worked in the pharmaceutical industry as Publisher of Pharmacy Practice magazine and founding publisher of Pharmacy Post. During her tenure, the magazine quickly rose from fourth to first in both readership and revenue and over the next few years introduced a long list of annual features, reports, studies, supplements and awards programs, many of which remain firmly entrenched as benchmarks in pharmacy today.
With a view to guide pharmaceutical manufacturers to discover the world of patient and potential-patient communication, Robyn returned to agency life with PHD, an Omnicom agency, where she headed their Direct Response Department. The results-based world of 1-800 numbers, websites, direct mail and call-to-action print is the perfect blend of data and dollars for returns you can rationalize.
The world of performance-based, sales-directed media with a quest for ROI and the technological advances of video-streaming, TiVo and wireless make Direct Response the fastest growing and most exciting sector in advertising today.
Brooking Media Consulting launched January 2006.